Yelp New Feature For Your 2020 Business Listing
1) Yelp Connect: Adds to that personalization element, but seems to benefit its spa and restaurant partners just as much, if not more, than consumers. The feature enables operators to control their messaging and target customers that previously showed interest in their brand through other Yelp features, like Yelp Reservation.
2) Yelp Announces Verified Licenses, Bringing Peace of Mind to Booking a Professional: When you are about to invite a service provider into your home, you want to know as much as possible about that business. To help put your mind at ease, alongside the reviews and photos you already rely on, we’re introducing Yelp Verified Licenses for businesses in-home and local services, medical, childcare, esthetics and other high-trust business categories.
Starting today you’ll begin to see Yelp Verified License badges, indicated by a blue shield with a checkmark, on the business pages of service providers across the home and local services category, including contractors, plumbers, movers, and other, high-trust businesses like childcare and estheticians.
This Verified License badge appears next to the business name in search results and on the business’ page and, when viewing a participating business page, you’ll have the ability to click on the badge to view more information about their license.
In early experiments with contractors on Yelp, the Verified License badge helped both consumers and businesses. On average, having a Verified License badge on a business page increased consumer engagement, including clicks, calls, quote requests, and other actions, by 24 percent.
More importantly, having a Verified License badge helps level the playing field for businesses that are newer to the platform and may not yet have a large presence on Yelp. In early experiments, contractors with zero reviews saw growth in engagement on their pages after becoming Yelp Verified and displaying the Verified License badge.
To be eligible for a Yelp Verified License badge, a business must have a valid trade license to perform their advertised service within the state they serve. To become verified, a business must apply through Yelp, which manually verifies each license. The product is currently available for $1 a day to qualified businesses within specified categories in Arizona, California, Florida, Georgia, New York, Texas, and Washington, and will continue to roll out to new states and categories over time.
3) Yelp Business Highlights and Business Portfolio: Those highlights are basically a way for businesses to point out their most distinctive and attractive characteristics, using short phrases like “vegetarian-friendly,” “locally-owned & operated” and “X years in operation.”
Director of Product Management Alon Shiran emphasized that this is an ad product, rather than editorial or user-generated content. Businesses can pay $2 per day to choose from more than 30 possible highlights — they can show two badges in their search results, and six on their profiles.
At the same time, he acknowledged that Yelp doesn’t want the business to falsely advertise themselves, so users can point out in their reviews when a label seems inaccurate, or they can report those inaccuracies to Yelp.
Portfolios, meanwhile, are exactly what they sound like — a way for certain types of businesses (say a house painter or home remodeler) to highlight actual projects they’ve completed, accompanied by photos, descriptions, and pricing. Like business highlights, they cost $2 per day.